OM System, formerly known as Olympus, has been a well-known brand in the camera and lens industry for many years. However, the company has faced several challenges in recent years, including declining sales and financial struggles. Despite these challenges, OM System has continued to innovate and develop new products, and many are wondering what the future holds for this iconic brand.
Under OM Digital Solutions’ ownership, OM System’s future looks bright. The company has already released several new products, including the OM System OM-1 and OM-5 cameras, which have received positive reviews from consumers and experts alike. These cameras feature advanced computational photography technology, which has become increasingly important in the digital age.
Moving forward, OM System is expected to continue to develop innovative products that cater to the needs of modern photographers. The company has a strong reputation for producing high-quality cameras and lenses; we will likely see more exciting products from them. As the photography industry evolves, OM System will need to adapt to stay competitive, but with its track record of innovation and expertise, they are well-positioned to succeed.
The Evolution of OM System
The Olympus Legacy
Olympus has been a leading manufacturer of cameras for decades, with a reputation for producing high-quality products that are both innovative and reliable. The company’s camera division has been responsible for some of the most iconic cameras in history, including the Olympus OM-1, which was introduced in 1972 and quickly became a favorite among professional photographers.
Transition to OM Digital Solutions
In 2020, Olympus announced it was selling its camera division to Japan Industrial Partners (JIP), leaving many photographers wondering about the brand’s future. However, JIP quickly established a new company called OM Digital Solutions, tasked with continuing the legacy of Olympus cameras.
OM System Brand Introduction
OM Digital Solutions launched the new OM System brand in 2021, focusing on producing high-quality cameras and lenses for both professional and amateur photographers. The first camera, the OM-1, was released in 2022 and received widespread acclaim for its innovative features and exceptional image quality.
The OM System brand is built on the legacy of Olympus cameras but with a renewed focus on innovation and cutting-edge technology. The company is committed to producing reliable and easy-to-use cameras while also pushing the boundaries of what is possible in terms of image quality and performance.
Overall, the future of OM System looks bright, with the company poised to continue its legacy of producing some of the world’s most innovative and reliable cameras. As the brand continues to evolve, it will be exciting to see what new technologies and features it brings to the world of photography.
Om System Camera Models
The OM System is a line of cameras that have been around for decades. It has undergone several changes over the years but remains one of the most popular camera systems in the market. This section will closely examine some of the most popular OM System camera models.
Om System OM-1
The OM System OM-1 is a flagship Micro Four Thirds mirrorless camera that serves as a successor to previous high-end Olympus models like the O-MD E-M1 Mark III. It features a brand-new, stacked, backside-illuminated 20.4MP sensor, which allows for improved low-light performance and faster autofocus. The camera also has a new image processor that supports 4K video recording and enhanced image stabilization.
OM System OM-5
The OM System OM-5 is the next camera expected from OM Digital Solutions – the new owner of the Olympus camera division. It will likely come with a stacked flagship sensor and 15fps shooting, making it an excellent option for photographers looking for speed and precision.
Olympus Pen E-P7
The Olympus Pen E-P7 is a stylish, compact, mirrorless camera perfect for everyday use. It comes with a 20.3-megapixel Live MOS sensor and a TruePic VIII image processor, which allows for better image quality and faster processing speeds. The camera also features a 3-inch tilting touchscreen display and built-in Wi-Fi and Bluetooth connectivity.
E-M1 Mark III
The E-M1 Mark III is a high-end Micro Four Thirds camera designed for professional photographers. It features a 20.4-megapixel sensor and a TruePic IX image processor, which allows for improved autofocus performance and faster image processing speeds. The camera also has a 121-point autofocus system and 5-axis in-body image stabilization.
Olympus Pen F
The Olympus Pen F is a retro-inspired camera combining classic styling and modern technology. It features a 20.3-megapixel Live MOS sensor and a TruePic VIII image processor, which allows for improved image quality and faster processing speeds. The camera also comes with a built-in electronic viewfinder and a 3-inch tilting touchscreen display.
In conclusion, the OM System has various cameras catering to different needs and preferences. Whether you are a professional photographer or enjoy taking photos as a hobby, an OM System camera is perfect for you.
Lens and Sensor Technology
Micro Four Thirds System
OM System’s Micro Four Thirds system has been at the forefront of mirrorless camera technology, providing high-quality images in a compact form. The system’s smaller sensor size than full-frame cameras enables a smaller, lighter camera body, making it ideal for travel and outdoor photography. The smaller sensor size also allows for more affordable lenses, making the system accessible to a broader range of photographers.
Interchangeable Lens Cameras
OM System’s interchangeable lens cameras offer a range of options for photographers of all levels. The OM-5, for example, is a mid-range 20.4MP camera that provides high-quality stills and video features. The system’s extensive line of Micro Four Thirds lenses includes options for every shooting situation, from wide-angle to telephoto.
OM System’s sensor technology has been a critical driver in the company’s success. The OM-1, for example, features a stacked sensor that doubles sensor readout speed, providing faster autofocus and improved low-light performance. The OM-5, on the other hand, features a 20.4MP sensor capable of producing high-quality stills and video.
In conclusion, OM System’s lens and sensor technology is at the forefront of mirrorless camera technology. The company’s Micro Four Thirds system provides high-quality images in a compact form factor, while its interchangeable lens cameras offer a range of options for photographers of all levels. OM System’s sensor technology also provides faster autofocus and improved low-light performance, making it an attractive option for photographers looking for high-quality images in a compact and affordable package.
Innovation in Computational Photography
OM System’s commitment to computational photography is evident in its products. Computational photography is a field that combines traditional photography with computer vision and image processing techniques. It allows for creating images that would be impossible to capture with conventional cameras.
Computational Photographic Technology
OM System’s cameras use computational photographic technology to improve image quality. This technology includes high-res shot mode, HDR, focus stacking, and dynamic range. These features combine multiple images to create a single image with improved sharpness, color accuracy, and dynamic range.
Image Quality and Processing Power
OM System’s cameras are known for their high image quality and processing power. They use advanced image processing algorithms to enhance the quality of images. This results in images with better color accuracy, sharpness, and contrast.
Features and Capabilities
OM System’s cameras have features and capabilities that make them ideal for professional photographers. They offer a wide range of shooting modes, including manual, aperture priority, and shutter priority. They also have advanced autofocus systems that allow for fast and accurate focusing.
In conclusion, OM System’s commitment to computational photography is evident in its products. Its cameras use advanced computational photographic technology to improve image quality, processing power, and features and capabilities. This makes them ideal for professional photographers who demand the best image quality and performance.
OM System Vs. Sony
When it comes to mirrorless cameras, Sony is one of the biggest names in the game. However, the OM System has some distinct advantages over Sony’s offerings. For one, the OM System boasts better image stabilization, with up to 7.5 stops of compensation compared to Sony’s 5.5 stops. Additionally, the OM System offers a wider range of lenses, including some high-quality primes that are unmatched by Sony’s lineup.
OM System Vs. Nikon
Nikon’s mirrorless offerings are relatively new to the market, but they’re already making waves. However, the OM System has some advantages over Nikon’s Z-series cameras. For one, the OM System offers better image stabilization, with up to 7.5 stops of compensation compared to Nikon’s five stops. Additionally, the OM System offers a wider range of lenses, including some high-quality primes unmatched by Nikon’s lineup.
OM System Vs. Fujifilm
Fujifilm is known for its excellent mirrorless cameras, but the OM System holds its own against the X-series. One advantage of the OM System is its superior image stabilization, with up to 7.5 stops of compensation compared to Fujifilm’s six stops. Additionally, the OM System offers a wider range of lenses, including some high-quality primes unmatched by Fujifilm’s lineup.
OM System Vs. Leica
Leica is known for its high-end, luxury cameras, but the OM System offers some distinct advantages. For one, the OM System boasts better image stabilization, with up to 7.5 stops of compensation compared to Leica’s five stops. Additionally, the OM System offers a wider range of lenses, including some high-quality primes unmatched by Leica’s lineup.
OM System Vs. Hasselblad
Hasselblad is another high-end camera manufacturer, but the OM System has advantages over its offerings. For one, the OM System boasts better image stabilization, with up to 7.5 stops of compensation compared to Hasselblad’s five stops. Additionally, the OM System offers a wider range of lenses, including some high-quality primes that are unmatched by Hasselblad’s lineup.
Overall, the OM System holds its own against some of the biggest names in the mirrorless camera game. With superior image stabilization and a more comprehensive range of lenses, the OM System is a strong contender for photographers looking for a high-quality mirrorless camera.
Reviews and Expert Opinions
Both professional and user reviews have mainly been positive regarding the OM System. Let’s take a closer look at what experts and users have to say about this system.
TechRadar’s Mark Wilson notes that the OM System OM-1 is “a serious bit of kit for serious photographers, with a rugged DSLR-like body and a host of features designed to make shooting easier and more intuitive.” He also praises its computational photography capabilities, stating that “computational trickery isn’t just for smartphones.”
Digital Photography Review gives the OM-1 an overall score of 87%, calling it “a rugged, image-stabilized 20MP camera capable of high-speed shooting and offering a range of computational photography modes.” They also note that it is the first high-end Micro Four Thirds mirrorless camera from OM Digital Solutions, which bought the Olympus camera business.
PCMag’s Jim Fisher praises the OM-1’s Stacked CMOS sensor, calling it “a strong upgrade for E-M1 Mark III owners.” He also notes that it “pushes Micro Four Thirds cameras forward.
Users have also been impressed with the OM System. On Amazon, the OM-1 has an average rating of 4.7 out of 5 stars, with users praising its image quality, ease of use, and portability. One user notes, “The camera is a joy to use, and the image quality is superb.” Another user calls it “a great camera for travel photography.”
On B&H Photo Video, the OM-1 has an average rating of 4.9 out of 5 stars, with users praising its performance, image quality, and build quality. One user notes, “The image stabilization is amazing, and the autofocus is very fast and accurate.” Another user calls it “the perfect camera for any type of photography.”
Overall, the OM System’s professional and user reviews have been largely positive, with many praising its performance, image quality, and computational photography capabilities.
The Future of OM System
As the camera industry continues to evolve, OM System is poised to be at the forefront of innovation. With a strong reputation for producing high-quality cameras, the company is well-positioned to continue this tradition well into the future.
One area where OM System may focus its efforts is in developing computational photography. This technology, which uses algorithms and software to enhance images, has already been demonstrated in the OM-1 camera. As this technology continues to evolve, OM System may be able to leverage it to produce even more impressive results.
Another area where OM System may focus its efforts in developing new lenses. With a strong reputation for producing high-quality lenses, the company is well-positioned to continue this tradition well into the future. By creating new lenses that take advantage of the latest technology, OM System may be able to produce even more impressive results.
Looking ahead, the market for cameras is expected to continue to grow. As more people become interested in photography, there will likely be an increasing demand for high-quality cameras that are easy to use. OM System is well-positioned to take advantage of this trend by producing high-quality cameras that are easy to use and packed with features.
Another trend likely to impact the camera market in the coming years is the rise of social media. As more people share their photos online, increasing demand for cameras optimized for social media use will likely increase. OM System may be able to capitalize on this trend by developing cameras that are specifically designed for social media use.
Overall, the future of OM System looks bright. With a strong reputation for producing high-quality cameras, the company is well-positioned to continue this tradition well into the future. OM System is poised to remain a leader in the camera industry for years to come by focusing on potential advancements in computational photography and lens development and capitalizing on market trends like the rise of social media.
In conclusion, OM System’s future looks bright under OM Digital Solutions’ ownership. The rebranding of Olympus to OM System has brought a fresh identity to the company’s imaging and audio-related products.
The OM-5 camera is the first release under the new brand, and it promises to be a worthy successor to the prevalent OM-D E-M5 Mark III. The OM-5 boasts a 20.4MP stacked image sensor, delivering excellent image quality.
OM System has also released the M.Zuiko 8-25mm f/4 lens, which offers a versatile zoom range and excellent image quality. The lens is compatible with all Micro Four Thirds cameras, making it a great addition to any photographer’s kit.
OM Digital Solutions has a strong track record in the imaging industry and is committed to developing innovative products for the OM System brand. The company has a team of experienced engineers and designers dedicated to creating cutting-edge cameras and lenses.
Overall, the future of OM System looks promising, and we can expect to see many exciting products from the brand in the years to come. OM Digital Solutions has a clear vision for the brand’s future and is well-positioned to compete in the highly competitive imaging market.